4 things every social-video campaign needs to succeed

Social video is a powerful tool for marketers, writes Mitchell Reichgut. For best results, it's important to target your videos to a receptive audience and to ensure you provide them with the tools to easily share your clip. "Social video picks up where the viral video dream left off, and when it's done correctly, the medium enables everyday brands to enjoy the benefits of earned media in a transparent and tangible way," Reichgut writes. iMedia Connection